U.S. private-label dollar share has remained flat over the last 15 years. But a report from McKinsey & Co. said if more retailers replicate efforts by Kroger, Safeway and other private-label-friendly companies, there's $55 billion in “value at stake,” or dollars that could shift from national brands to retailers over the next eight years. SN contacted several financial analysts to get their perspective on the findings. They were Chuck Cerankosky, managing director at FTN Midwest ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.