KEASBEY, N.J. — Wakefern Food Corp. is linking digital coupons to an online game featuring its store brands. Players of the “Looks Can Be Deceiving” game at shoprite.com can get a 55-cent coupon for a ShopRite cereal. Expiring May 28, the offer is electronically loaded to the player's loyalty card. The game's purpose is to show that while ShopRite's private labels are less expensive than national brands, they are equal in quality. “ShopRite Cereals aren't just an inexpensive breakfast, ...

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