New technologies are turning the store into a valuable advertising medium
Let's say Wal-Mart Stores wants to sell more carbonated soft drinks. When the temperature outside of one, several or even thousands of its stores tops 70 degrees, a television screen on an endcap near the CSD aisle can be programmed to advertise a thirst-quenching bottle of Coke. That's just the beginning of how the new Wal-Mart Smart Network can be used to get the right message to the right consumer at the right time. “Our main goal is for suppliers to highlight products that are most ...
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