Faced with flat sales and stiff competition, cereal companies are trying to wake up the category with some healthful innovations. For large-scale manufacturers, this means marketing functional ingredients like fiber, whole grains and omega-3s. General Mills’ Total Plus Omega-3 contains 10% of the daily-recommended amount of ALA, a short-chain form of omega-3 fatty acid, while Kellogg’s has a “Protein Plus” line of Special K cereal that offers 10 grams of protein ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.