Sidebar: Seal Appeal
Ever since the industry-developed Smart Choices logo came under fire two years ago, cereal makers have been careful about the healthful endorsements they put on their products. This year, two major manufacturers introduced logos built upon what they believe to be solid science. General Mills put a “whole grain check” on 50 of its cereals, indicating whole grains as the product’s most prominent ingredient. Kellogg’s, meanwhile, added a heart-healthy stamp to nine of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.