Ever since the industry-developed Smart Choices logo came under fire two years ago, cereal makers have been careful about the healthful endorsements they put on their products. This year, two major manufacturers introduced logos built upon what they believe to be solid science. General Mills put a “whole grain check” on 50 of its cereals, indicating whole grains as the product’s most prominent ingredient. Kellogg’s, meanwhile, added a heart-healthy stamp to nine of ...

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