Sales are in the bag for branded manufacturers of salty snacks. The Nielsen Co. finds that they rake in $14.8 billion compared to private label's $1.4 billion. Yet, store brands are contenders. Some 47% of consumers stated they switch to private label when budgets are tight, according to SymphonyIRI research, which pegged private-label share of dollar sales at 12% and category volume at 17%. Reflecting the shift towards healthier snacking on the branded side, retailers have ...
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