CONCENTRATED laundry detergents led the charge toward greater supply chain efficiency and made the most of more limited shelf space in 2007. Packaged in a smaller vessel but still packing the same punch, the category became the darling of Wal-Mart and the focus of one of the retailer's far-reaching directives. In October, the industry giant began replacing all conventional liquid laundry detergents in its Wal-Mart and Sam's Club stores with concentrated formulas in smaller bottles. With its ...

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