Soap.com Adds Groceries to Offering

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JERSEY CITY, N.J. — Soap.com, the Amazon-owned Internet retailer selling household essentials on Monday said it has begun offering more than 10,000 non-perishable food items to its selection.

Items in the newly added grocery tab at Soap.com include coffee and tea, snacks, cereal, pasta, baking goods and canned items. The company is offering free delivery on all orders over $39.

“Our customers have been asking about grocery since we launched in 2010,” Marc Lore, chief executive officer of Soap.com parent Quidsi, said in a statement. “It was a seamless transition to offer a large selection of beverages, snacks and meal prep items for the whole family on Soap.com. Our goal is to continue to expand our product selection and, ultimately, help eliminate errands so our shoppers can spend more time doing things they enjoy.”

Soap.com launched in July 2010 and is part of a suite of Internet shopping sites operated by Quidsi including Diapers.com, and the more recently launched Wag.com (pet goods), BeautyBar.com (prestige beauty products) and Yoyo.com (toys). Amazon.com bought Quidsi late last year for $500 million and operates it as a separate division with its own management.

The sites boasts proprietary packing and delivery systems lauded for their accuracy and efficiency.

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