STELLARTON, Nova Scotia — Sobeys here is revamping its private-label program behind more premium choices and fewer value items.
Bill McEwan, president and chief executive officer of Sobeys, said the changes — only some of which have yet been rolled out to stores — include refreshed packaging on its core Compliments range of national-brand equivalent items; an expansion of its premium Sensations label from 150 items to 1,000; and a new value tier, to be known as Signal, replacing the Compliments Value brand.
Signal will include a range of 250 products, down from 1,000 Compliments Value items, McEwan said, but the selection will be better defined.
McEwan made the announcements during a conference call Friday discussing financial results for the fiscal first quarter, which ended Aug. 1. Empire Cos., Sobeys’ parent company, reported net earnings of $83.2 million (U.S.) on sales of $3. 7 billion. Sobeys accounted for nearly all of the revenue and operating income during the quarter. Its sales improved by 5.3%, and same-store sales were up by 4%, officials said.
Read More of Today's Headlines