STELLARTON, Nova Scotia — Sobeys here is revamping its private-label program behind more premium choices and fewer value items. Bill McEwan, president and chief executive officer of Sobeys, said the changes — only some of which have yet been rolled out to stores — include refreshed packaging on its core Compliments range of national-brand equivalent items; an expansion of its premium Sensations label from 150 items to 1,000; and a new value tier, to be known as Signal, replacing the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.