Retailers are becoming fans of Facebook, Twitter and other forms of social media to create a unique dialogue with shoppers
Paula wonders why Bay Area stores don't have double coupon days. Judy craves more health foods. Georgia says more cashiers are needed in Stockton. All three women are among nearly 30,000 of Safeway Facebook “fans,” a designation that enables them to voice comments and ask questions about almost anything. The Pleasanton, Calif., company is one of a growing number of food retailers using Facebook, Twitter, blogs and other social media to connect with their tech-savvy customers. Others ...
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