IN-STORE EXECUTION: Campbell is converting its 21,000 IQ-Shelf Maximizers for improved shopability. STRENGTH OF BRAND AND ASSORTMENT: Campbell breaks condensed soups into Taste Sensations, Healthy & Delicious, Classic Favorites and Healthy Kids. MARKETING/PROMOTIONS SUPPORT: “It's Amazing What Soup Can Do” campaign. THE CAMPBELL SOUP Co. hasn't even finished converting all of its 21,000 IQ-Shelf Maximizer systems for improved shopability, but it's already gotten the thumbs up from ...
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