With interest growing in both healthy meals and leaner household budgets, better-for-you soup innovations could help drive sales in the category
Healthier reformulations may turn up the heat on simmering soup sales. Better-for-you ingredients steeped in lower-sodium broths are enhancing the canned category's low-cost, low-calorie appeal. Converging economic pressures — including higher product input prices and lower food budgets — may also spur sales, industry observers note. “Consumers are less likely to indulge themselves when they've got tighter budgets, so staple food products like soup for home consumption may see an uptick,” ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.