A&P's premium lineup, including Via Roma, Green Way and Hartford Reserve brands, highlights a new generation of private labels
If the supermarket industry needed a tagline to market the latest generation of store-brand offerings, “This isn't your dad's private label” would be appropriate. That's because corporate brands have come a long way over the years. Most retailers have done away with the drab packaging and commodity ingredients of old, replacing them with colorful graphics and high-quality ingredients. The result has been higher sales and loyalty, and now companies have the confidence to go even further, to ...
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