When it comes to choosing laundry detergent, consumers are heading back to basics
With the recession in full force, consumers are trading down and turning the laundry detergent category on its head. Doing laundry will never be much fun, but detergent manufacturers have tried over the past several years to make the experience as painless as possible. They've infused formulas with pleasing scents, added extra stain-fighting power, and concentrated everything so that it can be contained in a smaller package. They've developed eco-friendly lines that replace synthetic ...
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