Gatorade's innovations, along with the wildly successful Powerade Ion4, which brought in the most revenue of any new food or beverage in 2010, are breathing new life into the previously sidelined category. Led by Gatorade Perform (the workout drink in the G Series targeted to teens), volume sales of non-aseptic sports drinks jumped 12.5% in the food channel during the 52 weeks ending Oct. 2, according to SymphonyIRI Group. The spike is partly attributed to heavy ...

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