Colorado Springs — An increased number of stock-up trips and more Center Store traffic were the results of a promotional effort launched by Stop & Shop and Unilever. Representatives from both companies detailed the secrets of their shared success at the Grocery Manufacturers Association/Food Products Association's Merchandising, Sales and Marketing Conference, held here earlier this month. Unilever was recognized at the show as the 2007 GMA/FPA CPG Innovation and Creativity Award winner ...
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