Stop & Shop/Giant-Landover Expands EDLP Program

QUINCY, Mass. -- Stop & Shop here and Giant Food, Landover, Md., have introduced everyday low pricing on cleaning supplies, including bleach, laundry detergent and fabric softeners. The price reductions are the latest phase of the Ahold USA unit‘s Value Improvement Program (VIP), a selective EDLP initiative that has already rolled out to produce, paper products and diapers. “To provide customers with even greater value, we‘ve lowered everyday prices on many national brands in our household cleaner aisle as well,” said Andrea Astrachan, Stop & Shop/ Giant‘s consumer advisor. Among the offers: Shout stain remover, 22 ounces, $2.79, and Drano clog remover, 32 ounces, $4.39. Along with EDLP, Stop & Shop and Giant-Landover are introducing “Healthy Home,” a new product line of environmentally safe cleaning products.