Flavored and fortified waters and watered-down juices are providing lower-sugar options for parents — and additional sales for retailers
Healthier versions of beverages geared toward little ones are finding their way up tiny straws this back-to-school season. But that's not all that's being drawn. Retailers are reporting a rise in incremental sales amid a steady flow of new products. “We're seeing more and more launches of flavored water drinks and reduced-sugar beverages,” said Tom Vierhile, director of Naples, N.Y.-based Datamonitor's Productscan Online. “It's partially because schools are cutting back on calorie-laden ...
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