NEW YORK — Supervalu said here last week it is accelerating the development of a premium line of private-label entrees and side dishes to take advantage of the consumer shift to trading down. Speaking to investors at a conference sponsored by Lehman Brothers here, Jeff Noddle, chairman and chief executive officer of the Minneapolis-based company, said the new line will be introduced nationally in late summer with a launch “as significant” as the company's launch last month of the Wild ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.