A Healthier-for-You Cookie
Kraft Foods also innovated within the cookie category and its own Newtons brand — now part of Kraft’s spinoff global snack business Mondelēz International — with Newtons Fruit Thins. As of 2010, cookie-eating had hit a five-year low due to consumers’ concerns over health and wellness, said Tara Rutan, brand manager, Newtons, Kraft Foods. “Driving much of these declines were Boomers aged 45-65, who, at the same time, were one of the fastest-growing consumer ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.