In partnership with Wal-Mart and Saatchi & Saatchi X, P&G redesigned Wal-Mart’s Swiffer aisle as part of a 108-store test. The reconfiguration involved assembling Swiffer Sweepers, Wet Jets, Dusters and SweeperVacs and hanging them from pegs above corresponding refill packs. To further simplify the experience, a color-coded system helped shoppers match starter kits and refill packs. The four distinct hues cut the shopping experience from minutes to seconds, according to ...

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