In partnership with Wal-Mart and Saatchi & Saatchi X, P&G redesigned Wal-Mart’s Swiffer aisle as part of a 108-store test. The reconfiguration involved assembling Swiffer Sweepers, Wet Jets, Dusters and SweeperVacs and hanging them from pegs above corresponding refill packs. To further simplify the experience, a color-coded system helped shoppers match starter kits and refill packs. The four distinct hues cut the shopping experience from minutes to seconds, according to ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.