Halloween presents supermarkets with a challenge to boost their candy market share
Halloween is the sweetest season of the year for candy marketers. But it's getting scarier for conventional food retailers as they battle drug stores and supercenters for a bigger bag of treats. “Although supermarkets do most of the business for confectionary, the unsettling news is that they're not really growing,” said Jenn Ellek, spokeswoman for the National Confectioners Association, Vienna, Va. Meanwhile, “confectionary sales are going through the roof at the supercenters and drug ...
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