Marketing premium chocolate emphasizes worldly causes in tough times
THERE ARE MANY MOTIVES PACKED into a bar of chocolate. Some people find escape and indulgence; others get a mood-elevating taste of wellness, that's rich with antioxidants. For still others, purchasing chocolate satisfies their desire to help the environment and indigenous people. Then they look at the price. “At the end of the day, you're still talking about $2.99 for a 100-gram chocolate bar,” said Andrew Betts, natural foods category manager with Thrifty Foods, a 22-store retailer based ...
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