SPECIALTY CONSUMERS ARE among the most discerning and opinionated shoppers, but with little view into their kitchens, collecting meaningful feedback has been a challenge.
But now manufacturers like Culinary Twist, a Foster City, Calif.-based producer of all-natural marinades, sauces and dips, are altering recipes based on suggestions collected from shoppers about what needs a dash of this or a little less of that.
It's possible thanks to QR codes. “We have received numerous comments from our consumers on ways to make our products or recipes even better, and we've acted on many of those suggestions,” Culinary Twist founder Lynn Milos told SN.
OpinionLab, Highland Park, Ill., facilitates the technology that allows consumers to scan the code and link to the products' website. Once there, they're prompted to leave a comment, said Chief Executive Officer, Rand Nickerson.
Culinary Twist's products are available in specialty food stores throughout the Western United States, at Whole Foods Markets in Northern California, throughout Michigan and in 300 Cost Plus World Market stores nationwide.
