Limited-assortment retailers Save-A-Lot and Aldi position themselves as more than just discount chains
Limited-assortment discount retailers are compensating for their lack of square footage by underscoring their unique, value-added product offerings and tapping into the latest food trends. “What they've done is to say, ‘You can get so much more and all at a great price,’” said Bill Bishop, chairman of Willard Bishop, Barrington, Ill. Two of the big players — Aldi and Save-A-Lot — have mobilized to elevate the perception of their private labels. Both have introduced new brands and revamped ...
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