Coupon use is changing, in that more manufacturers are shifting to offers that are targeted at shoppers most likely to want and use them, according to a new SN survey. Despite falling redemption rates, more than half (57%) of manufacturer respondents to Part 1 of SN's 2007 Survey of Manufacturer Promotional Practices said they still view couponing as a valuable promotional tool. Of these, about 80% said that's because coupons encourage product trial, while more than two-thirds (68%) said it ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.