Cash-strapped tea drinkers are saving money on ready-to-drink varieties by opting for multipacks or brewing tea at home
After years of brisk ready-to-drink tea sales, the category has lost some steam. Single-serve varieties, with their quick and easily consumed health benefits, helped lead the charge toward double-digit growth year-over-year. But in 2008, sales began to simmer. That's when tea drinkers, steeped in economic woes, sought more practical means to consume antioxidant-rich tea. Unwilling to give up benefits linked to tea like cancer prevention, bone health, improved memory, immunity and heart ...
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