Functional beverages are no longer limited to national brands as retailers debut their own enhanced water and energy drinks
Wegmans Food Market's Aqua-V vitamin waters don't just taste good, they're the best-tasting beverages of their kind in the store. That's according to shoppers, who preferred Aqua-V lemonade and fruit punch over the leading brand in blind taste tests. The retailer emphasizes the achievement by placing “Wegmans — Great Taste Wins” shelf signs under both flavors. While the lemonade and fruit punch earned the highest kudos, a variety of other Aqua-V flavors — like Dragon Fruit Acai, ...
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