In recent months, Krasdale has beefed up its promotional support of seltzers, that when sold three for $1.99, undercut even low-priced colas and other CSDs. “We’re seeing a lot of people experiment with them and say ‘you know this stuff isn’t too bad,’” said Klein. Trial is also key at Bashas’ Family of Stores, Chandler, Ariz. That’s why registered dietitian Barbara Ruhs requests donations from LaCroix Sparkling Water for the ...
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