Today's private-label baby and kid products are healthier, higher-quality and faring so well that retailers are expanding their lines
As they cater to petite palates with natural and organic fare, retailers' private-label lines are thriving just as vigorously as the little ones who are consuming their creations. Tapping into the long-underserved market is proving to be profitable, retailers told SN. “The children's segment is finally catching up to the level of adults in terms of quality and selection,” said Matt Cohen, founder and chief executive officer of single store Kidfresh, New York, which merchandises a range of ...
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