DALLAS — Getting customers to try store-brand product is key element of K-VA-T Food Stores' private-label growth strategy, according to Ron Bonacci, vice president of marketing at the Abingdon, Va.-based company. “Anywhere there's an endcap, we do a ribbon of private label,” he said during a presentation at Food Marketing Institute's Future Connect conference here. “We try to encourage trial as much as possible.” K-VA-T is parent of the Food City chain in Kentucky, Virginia and Tennessee. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.