An unprecedented food retail landscape is inspiring innovative pricing and promotion strategies
The last time retailers had to deal with significant food price inflation, Wal-Mart had fewer than 300 stores, consumers relied on grocers for more than 90% of their food purchases, and most supermarkets keyed prices manually at the checkout. Back then, pricing strategies were simple, said Jim Hertel, managing partner at Barrington, Ill.-based Willard Bishop. He said that in 1978, a retailer would reason that “‘I have a 10% price increase from a supplier — I'll mark up the retail price by ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.