Smartphone use is becoming more pervasive at retail, and it's not just consumers who are optimizing visits with mobile apps. Third-party field associates are likewise trading paper and pen for devices that support real-time reporting, facilitate location verification and allow for assignment modification on the fly. “The retailer is always concerned that what was supposed to happen will indeed happen in their store today. Now we can more accurately show them, ‘Yes, in fact that price ...

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