WASHINGTON — Hamburger Helper is no longer simply helping to make a great meal. By changing the shape of its noodle from curly to flat, General Mills was able to minimize its package size by 20%, and subsequently save 890,000 pounds of paper fiber every year, take 500 trucks off the road and reduce overall greenhouse gas emissions by 11%. The supplier has won favor with Wal-Mart Stores. “Hamburger Helper has become the poster child around Bentonville,” Matt Kistler, senior vice president ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.