ROCHESTER, N.Y. — Wegmans Food Markets has joined the growing number of retailers positioning their private labels as an affordable way to weather the economic storm. The retailer is promoting gourmet meals for just $3 a serving. All recipes — such as Pan-Seared Pork Tenderloin; Braised Spezzadine; and Cauliflower, Spinach & Chicken Gratin — include Wegmans' private labels as ingredients. For instance, Whole Wheat Penne Pasta with Roasted Vegetables & Garlic includes Wegmans' Food ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.