ROCHESTER, N.Y. — When Mars Petcare U.S. issued a pet food recall earlier this month, Wegmans immediately mined its loyalty card data and sent automated telephone calls to every person who had purchased the products with their loyalty card. The calls advised them to return the recalled items to the service desk for a full refund. Because some customers may not have used their card or updated their phone numbers, email notifications were also sent out about Franklin, Tenn.-based Mars ...

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