Betty Crocker is equally involved in the restaurant trend, according to Susan Klobuchar, marketing manager for Betty Crocker Kitchens. “When consumers experience a macaroon or a cake pop at a restaurant or in a bakery, they are often inspired to want to try to replicate that idea at home,” she explained. Enter Betty Crocker’s “Decadent Supreme” line, which comes in chocolate molten lava, chocolate mousse and cinnamon swirl. In addition, Betty Crocker ...

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