Ecology and economics are creating new opportunities in the water category
FOR MANY ECO-MINDED CONSUMERS, bottled water is now public enemy No. 1. Last month, organizers in Canada celebrated the first-ever “bottled water free” day. In the United States, groups like Food and Water Watch, whose influential “Take Back the Tap” campaign encouraged consumers to use reusable water bottles, have made their voices heard. And in cities like San Francisco, New York and Toronto, officials have outlawed the sale and distribution of bottled water in municipal offices. The ...
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