There's been a lot of talk about a slowdown in natural/organic category sales. The decline is in large part due to the economy, as well as the maturation of the category. Experts are closely watching developments. Tom Pirovano, director of Industry Insights at The Nielsen Co., is forecasting private-label natural/organic sales to fall as well. “Every retailer wants to be out there saying, ‘We have organics,’” he said. “It's a smart strategy to promote their private labels, because it adds ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.