Retailers capitalize on the popularity of value wine with impulse displays, tastings and online chats
Wine buyers in search of an affordable bottle of zinfandel have it easy at Jungle Jim's International Market. That's because an endcap display holding 25 cases of bottles selling for under $10 is positioned directly at the checkout of the Fairfield, Ohio, retailer's beer and wine department. “The display is great for impulse sales,” said Dave Schmerr, Jungle Jim's beer and wine director. “People who may not have had wine on their shopping list see the display and make a purchase.” Signed ...
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