Retailers capitalize on the popularity of value wine with impulse displays, tastings and online chats
Wine buyers in search of an affordable bottle of zinfandel have it easy at Jungle Jim's International Market. That's because an endcap display holding 25 cases of bottles selling for under $10 is positioned directly at the checkout of the Fairfield, Ohio, retailer's beer and wine department. “The display is great for impulse sales,” said Dave Schmerr, Jungle Jim's beer and wine director. “People who may not have had wine on their shopping list see the display and make a purchase.” Signed ...
SIGN IN TO ACCESS THIS ARTICLE
Registering for Premium Content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.