The shelf-stable meals category was virtually nonexistent at Associated Food Stores a few years ago. “We were down to about four SKUs of Chef Boyardee microwavable cups,” said Nate Laver, category manager at the Salt Lake City distributor to about 600 food retailers. All that changed when the economy plummeted, and consumers consequently started brown bagging and eating at home more. Those in the workforce became increasingly interested in portable meals that can be prepared in minutes, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.