Kids Digest Nanotechnology at Breakfast Time
Oct 9, 2007 8:00 AM
SCHENECTADY, N.Y. — Kid-friendly lessons on the impact of nanotechnology on society are now featured on the backs of Price Chopper’s store-brand Koo-Kies and Peanut Butter Cocoa Spheres cereals merchandised on the shelves in 116 of the retailer’s stores. Staff from the University at Albany’s College of Nanoscale Science and Engineering developed the breakfast-time lessons about the application of functional systems at the molecular scale. “Given all of the technological distractions that cyberspace makes accessible to kids, it is truly rewarding to be able to impart relevant educational messages to them, via our Price Chopper brand cereal boxes,” said Mona Golub, spokeswoman for the chain, in a statement. In addition, Price Chopper has donated $25,000 to the Connecticut Science Center, which is in the midst of a $150 million campaign to construct, equip and sustain a new 140,000-square-foot facility.
Read More of Today's Headlines
Subscribe / Renew to Supermarket News
The most reliable source of industry news and insight...in print and online.
- Subscribe Today and gain instant access to the online SN Archive
- Renew
- Sign up for email newsletter
advertisement
Most Viewed News
Retail Analytics
Brian Ross
In This Week's Viewpoints
Dan Alaimo:
The Pace of Change Challenges Food Retailers
Reader Comments
Your Opinion: How has the economic downturn affected your company's strategies for the holiday?













