Coca-Cola has become the largest shareholder of Keurig Green Mountain by increasing its stake in the single-cup coffee giant to 16%, according to reports. Earlier this year, Coca-Cola purchased a 10% minority equity stake in the company for an estimated $1.25 billion and agreed to provide its beverages in single-pod form for the Keurig Gold cold-beverage machine, scheduled for release later this year. Tom Pirko, president of beverage consulting firm Bevmark observed that the strategy is part ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.