“[Hispanics] are the most active in downloading apps, games, ringtones, sending pictures and videos, and going online on their cell phones,” says Terry Soto, president and CEO of About Marketing Solutions.
In 2013, digital media will drive how consumers find retailer information, comparison shop and talk about the experience with retailers, said Terry Soto, president and chief executive officer of About Marketing Solutions, a Burbank, Calif., consulting firm specializing in the U.S. Hispanic market. Generation X and Generation Y will depend less on advertising and more on social networking and word-of-mouth to help them make decisions on what foods to buy, said ...
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