In 2013, digital media will drive how consumers find retailer information, comparison shop and talk about the experience with retailers, said Terry Soto, president and chief executive officer of About Marketing Solutions, a Burbank, Calif., consulting firm specializing in the U.S. Hispanic market. Generation X and Generation Y will depend less on advertising and more on social networking and word-of-mouth to help them make decisions on what foods to buy, said ...

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