DALLAS — For supermarkets and the fresh foods they sell, the rise of social media sites such as Facebook and Twitter has been a bit of a blessing and a curse. On one hand, these tools offer the opportunity to reach out to customers directly. On the other, disgruntled customers can now instantly broadcast their dissatisfaction to everyone they know. On Wednesday, May 2 at 4 p.m., at the United Fresh 2012 show here, Sonny Mayugba, executive vice president of AugustineIdeas, will be ...

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