“Our customers understand we are a grocery store,” Wendy Collie, chief executive officer of New Seasons Market, told SN in a recent interview. “But they understand we are a grocery store with a soul.” To Collie, that distinction is what makes New Seasons’ approach to community service not just a noble gesture, but a sound business practice as well. “Take the grocery store out of it and look at business in general, and you’ll see that consumers ...

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