JACKSONVILLE, Fla. — The Believe in Heroes cause-marketing campaign, now in its fourth year, has evolved to become what might be the largest effort of its kind, according to Acosta Sales & Marketing, which created and oversees the effort. The campaign, which this year involves more than 110 retailers and more than 40 CPG companies, funds programs through the Wounded Warrior Project, also based here. “It started locally in Florida in 2010, and we raised about $200,000 ...

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