Sidebar: PHA Gets a Birds Eye View
MOUNTAIN LAKES, N.J. — Pinnacle Foods’ Birds Eye brand is the newest member of the Partnership for a Healthier America. Under the deal, Birds Eye will spend at least $2 million per year for three years — 2012, 2013 and 2014 — on marketing and advertising efforts to encourage children to consume vegetables. A partnership with Nickelodeon’s iCarly is included. Additionally, the company will distribute 50 million coupons, and bring to market two kid-inspired ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.