Sidebar: PHA Gets a Birds Eye View
MOUNTAIN LAKES, N.J. — Pinnacle Foods’ Birds Eye brand is the newest member of the Partnership for a Healthier America. Under the deal, Birds Eye will spend at least $2 million per year for three years — 2012, 2013 and 2014 — on marketing and advertising efforts to encourage children to consume vegetables. A partnership with Nickelodeon’s iCarly is included. Additionally, the company will distribute 50 million coupons, and bring to market two kid-inspired ...
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