IGA, Chicago, said it has donated $290,000 to the Wounded Warrior Project following a nationalinitiative last summer — $25,000 more than it raised in 2012.
IGA said the money — raised during a promotion that ran from Memorial Day through Labor Day — included $198,000 from the sale of IGA-brand water, ice cream and hot dog and hamburger buns; $50,000 from merchandising programs involving Kraft MiO, Crystal Light and Kool Aid; $30,000 from a S’mores display module from Kraft, Hershey and Nabisco; and $12,000 from IGA retailers through the IGA WWP Golf Tournament and their own fundraising efforts.
Over the past three years IGA said it has donated $675,000 to the WWP, Jacksonville, Fla., a national, non-partisan organization that honors and empowers members of the U.S. armed forces who have been injured.
According to Dave Bennett, IGA SVP, procurement and exclusive brands, “Once again, we were amazed at the outpouring of support our independent retailers gave this event. We’re extremely proud of our retailers for embracing this initiative so enthusiastically and very pleased that, by working with Kraft, Nabisco and Hershey, we were able to donate much needed funds to help our nation’s wounded service members.”
Read more: IGA launches new fundraisers
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