SAN DIEGO — Vons, a division of Safeway, Pleasanton, Calif., will host First 5 San Diego, a child nutrition group, next week at a store here for the launch of a healthy eating initiative aimed at young children.


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The initiative encourages parents and caregivers to provide healthy food choices to children at an early age, which includes eating fruits and vegetables, whole grains, watching portion sizes, drinking more water, and consuming dairy products in daily meals.

Vons customers will be able to spot the First 5 San Diego seal of approval in all 58 of its San Diego County stores. Shoppers will be able to grab a healthy-eating flier inside the store to help guide them in making food choices for their children and families starting July 10.

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“As the region’s leading grocer, we’re very proud to partner up with the region’s leading organization for promoting the health and well-being of children ages 0 through 5 on this healthy eating initiative,” said Carlos Illingworth, Vons’ director of public affairs and government relations, in a statement.

First 5 San Diego will be at the Vons store located in San Diego’s Mission Hills neighborhood from 10 a.m. to noon on July 10 to officially kick off this program along with Supervisor Ron Roberts from the Fourth District of the San Diego County Board of Supervisors.

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